{"id":7047,"date":"2025-09-26T17:02:38","date_gmt":"2025-09-26T16:02:38","guid":{"rendered":"https:\/\/reset.earth\/?page_id=7047"},"modified":"2026-04-30T16:22:08","modified_gmt":"2026-04-30T15:22:08","slug":"rethink-the-model","status":"publish","type":"page","link":"https:\/\/reset.earth\/en\/rethink-the-model\/","title":{"rendered":"Consortium – (RE)THINK THE MODEL"},"content":{"rendered":"
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CONSORTIUM - (RE)THINK THE MODEL<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/h1>

Reinvent marketing strategies to onboard consumers into the new practices of the environmental transition<\/span><\/p>

Le consortium est ouvert !<\/p>

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJOIN THE COLLECTIVE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Advertising and marketing are machines for manufacturing desire, creating consensus, and crafting desirable imaginaries.\"<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Beno\u00eet Heilbrunn<\/strong><\/span> \u2013 Professor of Marketing at ESCP Business School and at the French Institute of Fashion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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