{"id":5013,"date":"2024-06-14T10:51:40","date_gmt":"2024-06-14T09:51:40","guid":{"rendered":"https:\/\/reset.earth\/?p=5013"},"modified":"2025-03-27T15:50:57","modified_gmt":"2025-03-27T14:50:57","slug":"une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires","status":"publish","type":"post","link":"https:\/\/reset.earth\/en\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\/","title":{"rendered":"An unprecedented experiment to accelerate the reuse of food packaging"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-1024x263.png\" alt=\"\" class=\"wp-image-5014\" srcset=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-1024x263.png 1024w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-300x77.png 300w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-768x197.png 768w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p id=\"u2ga9111\">The R3PACK consortium, composed of more than 25 partners from all areas of the agri-food value chain and coordinated by (RE)SET (a consulting firm dedicated to the environmental and economic transition), is taking on the challenge of reusable packaging. Together, they launched \"<strong>Return for Reuse<\/strong>\" to promote the reuse of food packaging and make deposit a truly daily eco-gesture. A first experiment was launched on June 7 in three Cooperative U stores in the north of France.<\/p>\n\n\n\n<p id=\"obc03140\"><strong><em>This experiment is part of the national<\/em><\/strong> <strong><em>single-use plastic reduction plan. With the implementation of the anti-waste law for a<\/em><\/strong> <strong><em>circular economy (AGEC), France is the first country in the European Union to equip itself with<\/em><\/strong> <strong><em>a target of phasing out single-use packaging by 2040<\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>\"RETURN FOR REUSE\" KEY FIGURES AND INFORMATION<\/strong><\/h3>\n\n\n\n<p id=\"livf7458\"><strong>A Horizon Europe project, supported by the European Commission and Citeo<\/strong><\/p>\n\n\n\n<p id=\"4ye93462\"><strong>+ 25 <\/strong>partners to date, including 2 major retailers<\/p>\n\n\n\n<p id=\"ng6tg466\"><strong>3 <\/strong>pilot stores in phase 1 (June 2024), <strong>30<\/strong> in phase 2 (starting September 2024)<\/p>\n\n\n\n<p id=\"fn9aq1176\"><strong>15<\/strong> product families involved<\/p>\n\n\n\n<p id=\"uqu6k476\">Standardized packaging for certain product categories<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"943\" height=\"1000\" src=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-1.png\" alt=\"\" class=\"wp-image-5015\" srcset=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-1.png 943w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-1-283x300.png 283w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-1-768x814.png 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ijlv21985\"><strong>AN INITIATIVE TO DEVELOP REUSE IN MASS RETAIL WITH A SIMPLE APPROACH FOR CONSUMERS<\/strong><\/h3>\n\n\n\n<p id=\"j00s92273\">Around Cooperative U and Carrefour for distribution, manufacturers Altho-Brets, Biscuits Bouvard, ECLOR Boissons, Eurial, Europe Snacks, Florette, Laiteries H. Triballat Rians, Lesieur, Les Crudettes, LSDH, Monin, Schreiber, Sodebo are joining forces to<strong> address a major societal issue: reducing the environmental impact of food product packaging<\/strong>. Aware of the environmental urgency and consumer expectations, they are encouraging the use of reusable packaging that will withstand multiple usage cycles.<\/p>\n\n\n\n<p id=\"og9rj3311\"><strong>The objective is to offer consumers a wide range of everyday food products in packaging that they can easily return, to any store affiliated with the project, for reuse.<\/strong> Containers deposited in the collection points will be collected and then washed. Once all quality and food safety tests have been validated, the containers will be refilled by the manufacturers and then returned to the shelves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pt8wl4237\"><strong>CONCRETELY, HOW DOES IT WORK?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-2-724x1024.png\" alt=\"\" class=\"wp-image-5016\" srcset=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-2-724x1024.png 724w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-2-212x300.png 212w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-2-768x1087.png 768w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-2.png 1005w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p id=\"4qxrx5397\"><em>To find the list of stores and products concerned:<\/em> <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-rapporte-moi wp-block-embed-rapporte-moi\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"DkEamjJlZS\"><a href=\"https:\/\/rapportemoi.com\/\">Home<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Home\u00a0\u00bb &#8212; Rapporte-moi\" src=\"https:\/\/rapportemoi.com\/embed\/#?secret=5p9TfMi35K#?secret=DkEamjJlZS\" data-secret=\"DkEamjJlZS\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"knfht5581\"><strong>\"RETURN FOR REUSE\": LAUNCHES IN THE NORTH<\/strong><\/h3>\n\n\n\n<p id=\"e0zhq5916\">This ambitious project, supported by the European Commission and Citeo, started on June 7 with <strong>an experiment in three Cooperative U stores in northern France (Lille-La Madeleine, Merville, Grand-Fort-Philippe)<\/strong>. The goal is to offer customers a wide assortment of everyday food products whose packaging meets reuse conditions. Collection points, already successfully tested by Carrefour in its Montesson hypermarket, have been installed, allowing customers to return the packaging after consumption. Very easy to use, they issue a store credit for the amount of the deposit or a bank card refund to anyone who comes to drop off their packaging.<\/p>\n\n\n\n<p id=\"r3eqq5984\"><strong>At launch, 8 products are available.<\/strong><\/p>\n\n\n\n<p id=\"ggtet5986\"><strong>From September 2024, for the second phase of deployment, 12 additional Cooperative U stores and 15 Carrefour stores will offer this service<\/strong>, with an expanded range of products in reusable packaging from numerous sections: fresh food, dairy, sweet and savory groceries, beverages.<\/p>\n\n\n\n<p id=\"mb3qw8332\">The packaging will be glass or plastic, a major innovation within the reuse ecosystem. <strong>The objective of this experiment is to expand learning on the attractiveness of reuse for a wide range of products and to<\/strong> <strong>measure key performance indicators<\/strong> of reuse (return rate, washing efficiency, packaging rotation, logistics, \u2026).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1024\" src=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-3-930x1024.png\" alt=\"\" class=\"wp-image-5017\" srcset=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-3-930x1024.png 930w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-3-272x300.png 272w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-3-768x846.png 768w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-3.png 1059w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"55p0z4986\"><strong>A COLLECTIVE COMMITTED TO A CIRCULAR ECONOMY APPROACH<\/strong><\/h3>\n\n\n\n<p id=\"j9h029622\">The circular economy is a major challenge for the agri-food industry, from production to distribution. Actors must rethink their methods, their operations, but also support changes in consumer behavior.<strong> This collective commitment allows the integration of more products,<\/strong> <strong>the development of common packaging, and the provision of drop-off for many different packaging types in varied, interoperable locations.<\/strong> Packaging standardization and pooling of flows will allow the rapid scaling up of processed volumes and the achievement of economies of scale.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"600\" src=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-4.png\" alt=\"\" class=\"wp-image-5018\" style=\"width:239px;height:auto\" srcset=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-4.png 385w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-4-193x300.png 193w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure>\n\n\n\n<p id=\"xjycv14550\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p>\"The environmental and economic transition is not an option because our resources are limited, our energy is too carbon-intensive, and our pollution is exponential. Less than 7% of our economy is circular, and within a few decades we will have consumed more rare earths than since the dawn of humanity. However, while the observation is unequivocal, transforming is a complex challenge that requires coopetition among players in the same value chain, refounding industrial production models, and rethinking customer experiences and marketing while reconciling the end of the world with the end of the month! Changing packaging is anything but simple! Hats off to the 20 actors doing it live, with energy, and for real! We hope that many consumers will support these new containers by continuing to help us improve the system! The difference between saying and doing is doing!\" declares <strong>G\u00e9raldine Poivert, President and Co-founder of (RE)SET.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"149\" src=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-5-1024x149.png\" alt=\"\" class=\"wp-image-5019\" srcset=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-5-1024x149.png 1024w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-5-300x44.png 300w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-5-768x112.png 768w, https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image-5.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Le consortium R3PACK, compos\u00e9 de plus de 25 partenaires issus de toute la cha\u00eene de valeur agro-alimentaire et coordonn\u00e9 par (RE)SET (cabinet de conseil d\u00e9di\u00e9 \u00e0 la transition environnementale et \u00e9conomique), rel\u00e8ve le d\u00e9fi de l\u2019emballage r\u00e9employable. Tous ensemble, ils ont lanc\u00e9 \u201cRapportez-moi pour r\u00e9emploi\u201d pour promouvoir le r\u00e9emploi des emballages alimentaires et faire de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[33],"class_list":["post-5013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-renews","tag-breaking-renews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une exp\u00e9rimentation in\u00e9dite pour acc\u00e9l\u00e9rer le r\u00e9emploi des emballages alimentaires - (RE)SET - Cabinet de conseil en transition \u00e9conomique et environnementale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reset.earth\/en\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une exp\u00e9rimentation in\u00e9dite pour acc\u00e9l\u00e9rer le r\u00e9emploi des emballages alimentaires - (RE)SET - Cabinet de conseil en transition \u00e9conomique et environnementale\" \/>\n<meta property=\"og:description\" content=\"Le consortium R3PACK, compos\u00e9 de plus de 25 partenaires issus de toute la cha\u00eene de valeur agro-alimentaire et coordonn\u00e9 par (RE)SET (cabinet de conseil d\u00e9di\u00e9 \u00e0 la transition environnementale et \u00e9conomique), rel\u00e8ve le d\u00e9fi de l\u2019emballage r\u00e9employable. Tous ensemble, ils ont lanc\u00e9 \u201cRapportez-moi pour r\u00e9emploi\u201d pour promouvoir le r\u00e9emploi des emballages alimentaires et faire de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reset.earth\/en\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\/\" \/>\n<meta property=\"og:site_name\" content=\"(RE)SET - Cabinet de conseil en transition \u00e9conomique et environnementale\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-14T09:51:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T14:50:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reset.earth\/wp-content\/uploads\/2024\/06\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rrn46\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rrn46\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reset.earth\\\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reset.earth\\\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\\\/\"},\"author\":{\"name\":\"rrn46\",\"@id\":\"https:\\\/\\\/reset.earth\\\/#\\\/schema\\\/person\\\/61b723981bbd92aa0a2f1e8180985059\"},\"headline\":\"Une exp\u00e9rimentation in\u00e9dite pour acc\u00e9l\u00e9rer le r\u00e9emploi des emballages alimentaires\",\"datePublished\":\"2024-06-14T09:51:40+00:00\",\"dateModified\":\"2025-03-27T14:50:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reset.earth\\\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\\\/\"},\"wordCount\":931,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/reset.earth\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reset.earth\\\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reset.earth\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/image.png\",\"keywords\":[\"Breaking Renews\"],\"articleSection\":[\"Breaking Renews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reset.earth\\\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reset.earth\\\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\\\/\",\"url\":\"https:\\\/\\\/reset.earth\\\/une-experimentation-ineditepour-accelerer-le-reemploi-des-emballages-alimentaires\\\/\",\"name\":\"Une exp\u00e9rimentation in\u00e9dite pour acc\u00e9l\u00e9rer le r\u00e9emploi des emballages alimentaires - 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