INNOVATE COLLECTIVELY TO DEVELOP
BIODEGRADABLE COSMETICS
Le consortium Formul’Action réunit des marques de cosmétiques et Veolia Eau France autour d’un objectif commun : accélérer la transition de la formulation cosmétique face aux enjeux de persistance environnementale. Le programme bénéficie du soutien de l’Agence de l’eau Seine-Normandie.
A CONSORTIUM TO ADDRESS 3 MAJOR CHALLENGES:
ENVIRONMENTAL:
INCREASING THE BIODEGRADABILITY OF COSMETICS
REGULATORY:
ANTICIPATING TOMORROW'S REQUIREMENTS
COMMERCIAL:
MEETING CONSUMER EXPECTATIONS
Water quality is degraded by the release of substances that end up in the environment. In this context, the biodegradability of cosmetic formulas constitutes a central focus of the work of the Formul'Action consortium.
The consortium positions itself in anticipation of changes in European and French regulatory frameworks. This work relies on the expertise of recognized players in the water sector, mobilized to provide technical knowledge and operational feedback.
Meeting the growing demands of consumers, who are increasingly attentive to the consequences of their consumption habits.
TO ADDRESS THESE CHALLENGES, 3 SUCCESSIVE STEPS
The main categories of cosmetic ingredients needing to be substituted.
Mainly biodegradable, bio-based, or biotech alternatives to substitute petro-sourced cosmetic ingredients.
The performance and properties of the initial alternatives found.
THE PROGRAM PARTENAIRES DU PROGRAMME
WITH THE SUPPORT OF
