PHARMA-RECHARGE
INNOVATE COLLECTIVELY TO DEMOCRATIZE BULK IN PHARMACIES
A consortium of 8 brands, supported by (RE)SET, to experiment with refill in pharmacies using a multi-brand unit for dermo-cosmetic products and shared reusable bottles. The project is mainly funded by CITEO but also supported by Adelphe and Léko.
A CONSORTIUM TO ADDRESS 3 MAJOR CHALLENGES:
ENVIRONMENTAL : REDUCTION
OF PLASTIC WASTE
REGULATORY : FOR
LABORATORIES & PHARMACIES
COMMERCIAL : MEETING
CONSUMER EXPECTATIONS
53,000 T of plastic packaging are placed on the market by the cosmetics sector each year, with a reuse potential estimated at 15-20% by ADEME.
20% of the sales area of stores larger than 400 m² must be dedicated to products without primary packaging by 2030 (Climate and Resilience Law). Reuse must enable a 10% reduction in tonnage of single-use plastic packaging by 2025 (AGEC Law).
50% of consumers are ready to buy their hygiene products in bulk but 30% give up because they cannot find their usual products there.
A CONSORTIUM TO ADDRESS 3 MAJOR CHALLENGES:
ENVIRONMENTAL : REDUCTION
OF PLASTIC WASTE
53,000 T of plastic packaging are placed on the market by the cosmetics sector each year, with a reuse potential estimated at 15-20% by ADEME.
REGULATORY : FOR
LABORATORIES & PHARMACIES
20% of the sales area of stores larger than 400 m² must be dedicated to products without primary packaging by 2030 (Climate and Resilience Law). Reuse must enable a 10% reduction in tonnage of single-use plastic packaging by 2025 (AGEC Law).
COMMERCIAL : MEETING
CONSUMER EXPECTATIONS
50% of consumers are ready to buy their hygiene products in bulk but 30% give up because they cannot find their usual products there.
TO MEET THESE CHALLENGES, TWO EXPERIMENTS LAUNCHED SUCCESSIVELY
2025-2026 : EXPERIMENT #2
Objective: Strengthen the economic and environmental model to move towards a viable model with a view to potential deployment.
14 products offered for refill
2 pharmacies deployed in Bayonne and Avignon and 6 more to come
3 shared bottles (250-500mL & 1L): 100% rPET, 100% reusable (including pumps/caps)
2023-2024 : EXPERIMENT #1
Objective: Test consumer appeal for a shared refill offering and optimize the consumer and pharmacy experience..
15 products offered for refill
6 pharmacies deployed
1 shared bottle (500mL): glass, reusable (pump excluded)
63% average refill rate in May 2024
8,4/10 buyer satisfaction rate*
*Consumer study: 607 respondents between June 2023 and May 2024.
WE'RE TALKING ABOUT PHARMA-RECHARGE
BECAUSE ALONE WE GO FASTER, BUT TOGETHER WE GO FURTHER
THE COLLECTIVE DYNAMIC ALLOWS FOR
Increase the project's impact and visibility
Involve the entire
value chain
Pool
costs
Boost usage by creating a consumer standard
2025-2026 : EXPERIMENT #2
Objective: Strengthen the economic and environmental model to move towards a viable model with a view to potential deployment.
14 products offered for refill
2 pharmacies déployées et 6 more to come
3 shared bottles (250-500mL & 1L): 100% rPET, 100% reusable (including pumps/caps)
2023-2024 : EXPERIMENT #1
Objective: Test consumer appeal for a shared refill offering and optimize the consumer and pharmacy experience..
15 products offered for refill
6 pharmacies deployed
1 shared bottle (500mL): glass, reusable (pump excluded)
63% average refill rate in May 2024
8,4/10 buyer satisfaction rate*
*Consumer study: 607 respondents between June 2023 and May 2024.
