PHARMA-RECHARGE
A FIRST-OF-ITS-KIND MULTI-BRAND REFILL TRIAL IN PHARMACIES
ACCOMPANIED BY
1
Furniture
1
Single bottle
8
Brands
15
Products
iconic
BULK: A NOT-TO-BE-MISSED EVENT
AN INCREASINGLY POPULAR SECTOR,
INCLUDING FOR PERSONAL CARE PRODUCTS
850M€
Sales in 2022
+8%
Growth in 2020
41%
French households would like to find more bulk hygiene and beauty products in their stores
REGULATORY CONSTRAINTS TO BE TRANSFORMED INTO OPPORTUNITIES
AGEC Act (2020):
➢ 2025: 10% reduction in single-use plastics via reuse
➢ 2040: end of single-use plastics
Climate and Resilience Law (2021):
➢ 2030: 20% surface area dedicated to bulk for retail outlets over 400m2
PPWR regulations (2023)
TO MEET THE CHALLENGE,
A MULTI-BRAND CONSORTIUM:
5 LABORATORIES AND AN ECOSYSTEM OF PARTNERS
Main service providers & technical partners
Firm specializing in economic & environmental transition
Financial support
THE AIM OF THIS EXPERIMENT
Testing consumer appetite for a shared recharging offer
▶
Optimizing the user journey and the pharmacy experience
▶
Formulate hypotheses to test and consolidate learning (installation, logistics, customer support, etc.).
▶
6 PILOT PHARMACIES IN 3 REGIONS OF FRANCE
ACT IN CONSORTIUM BECAUSE ALONE WE GO FASTER, BUT TOGETHER WE GO FURTHER
THE COLLECTIVE DYNAMIC ENABLES
Increasing the project's impact and visibility
Involving the entire
value chain
Pooling
costs
Boosting usage by creating a consumer standard